Establish a Strong Digital Infrastructure Now to Handle Future Growth

Your business’s growth is one of your top priorities. But, in today’s tech-driven world, you have to worry more about your digital presence than ever before. Gone are the days when you could rely on word-of-mouth alone, and your customers now expect a website, social media presence, and other tech tools that will help them keep up with what you’re doing and ensure that you keep up with their needs.

It Starts With Your Website

When you have your website designed and maintained by PressGo Digital, you know that it will be beautiful, intuitive, and responsive. Your website will not be a cookie-cutter design, and we will walk with you through every step of the process to ensure that your website is positioned for growth, whether you simply want to have a blog or launch an e-commerce shop. Our designers will ensure that your site is ready for both mobile and desktop users; we can even show you how to use your website to create your email list.

Internal Processes And Integration

A website alone is not going to run your business. For this, you must put processes and strategies in place that help you operate most efficiently. One way to do this is to implement business process management throughout all areas of your business. BPM is simply a system that’s combined with many different actions that allow you to improve the customer experience. One BPM element is having a user-friendly website that does not slow people down when they’re looking for information. No matter what you use within your framework, stay on top of its effectiveness, and don’t be shy about making improvements and upgrades to your internal processes. Another important consideration here is confirming that your website integrates with your existing systems, such as your enterprise resource planning or customer relationship management tools.

Marketing Materials

Your logo and other branding materials matter both on and offline. If you’re trying to decide how, exactly, to design your new digital brand, look for a free logo maker and download it onto your personal computer. This is a great budget-friendly way to help your business stand out, and you don’t need graphic design experience to get started. The right logo design platform will come with a full library of styles, fonts, icons, and colors that you can scale and adjust until you get a logo that’s just right.

Combating Cybersecurity Threats

Just as there are threats of theft and vandalism in your brick-and-mortar location, there are cybersecurity risks to every website. The Prey Project explains that these don’t discriminate and include malicious code software, denial of service attacks, data breaches, and mobile app malware. As you get more and more intertwined with the web, make sure that you find out about cybersecurity data protection measures you can take, such as having a recovery plan in place before you become a victim. Your recovery plan will help you get back to business quickly, and it will outline the who, what, and when of your recovery efforts.

Driving Traffic

A great website is really only great if people can find it and use the content within it. Talk with your web designer about ways you can drive traffic to your site. This might include content and email marketing, joining online communities, or making technical improvements that position your site for greater online visibility. Further, don’t count out the power of social media, which allows you to post content teasers that link to your site.

Your digital infrastructure consists of many things, but the foundation of it all is your website and your internal processes. When these align, you’ll be in a greater position to manage your online security, drive traffic, and handle future growth.

Need a website? Let Joe and Melonie put their combined expertise in technology and design to work for you. Call 864.436.8680 for more information.

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Gloria Martinez

Gloria Martinez loves sharing her business expertise and hopes to inspire other women to start their own businesses and seek promotions in the workplace. She created WomenLed.org to spotlight and celebrate women’s achievements

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