Why Does My Business Need a Custom Email Strategy?
The one marketing channel that remains the most effective is email.
Over the years there have been plenty of exciting new marketing tools, but email remains the best way to convert your visitors into customers. Whether you’re informing them or inviting them to make a decision, the email inbox is a great place to be.
Strategizing the best way to use email automation but segmentation can be the trickiest part. What are your competitors using that you aren’t tapping into?
Most email strategies are weak and don’t actually lead to many more sales. However, three part email strategies focus on increasing your conversion rate and engagement rate. This translates to more revenue for your business.
What Is The 3-Part Email Strategy We Use?
1. Email Automation
Our email automation campaigns are a great way to create long-term results with a short-term plan. We can help you nurture and inform your leads to turn them into paying customers. After all, your potential customer’s time is valuable and you should give them something for their initial time investment.
Email automation can be used to create more valuable touch points for your customers because it can be tailored to their specific interests.
2. Audience Segmentation
It goes without saying that the open rates of segmented and automated emails are much higher than that of traditional monthly or weekly campaigns. Every email tool has their own way of categorizing subscribers.
Audience segmentation should be considered when you have more than 1,000 subscribers.
3. Content Creation
We guide businesses in content creation by providing recommendations and tips for optimizing the way you share your message in your email marketing.