Getting customers to visit your website and purchase your products or services in Clemson is frustrating if you aren't using effective marketing. A highly effective tool that's easy to incorporate into your regular marketing strategy is an email newsletter. There are several methods for creating an email newsletter that focuses on new or existing customers, appealing to a diverse target market. Various techniques allow you to create hype around your small business and maintain and grow your customer base. Email Newsletter Strategies Make sure that you use…

Your business's growth is one of your top priorities. But, in today’s tech-driven world, you have to worry more about your digital presence than ever before. Gone are the days when you could rely on word-of-mouth alone, and your customers now expect a website, social media presence, and other tech tools that will help them keep up with what you’re doing and ensure that you keep up with their needs. It Starts With Your Website When you have your website designed and maintained by PressGo Digital, you…

With more and more seniors getting involved in entrepreneurship, you may be wondering how to market your small business effectively. That’s why PressGo Digital is here to offer some tips and resources to help you market like a pro. Planning Your Strategy The first step to advertising your business is devising a marketing plan. Keep things simple to help you avoid feeling overwhelmed. Developing your own strategy also saves you from spending money on a specialist. Key elements of a strong plan are the following: Business visionIdentification…

Throughout history, most of the world’s greatest entrepreneurs have failed many times before reaching success. So, if you’ve suffered setbacks on your entrepreneurial journey, that’s the first thing you should remember. If you have a future venture that you are dreaming about, don’t allow past failures to keep you from turning it into a reality. These tips from PressGo Digital can help you overcome this part of your life and move on —  successfully! Accept the failure. Failure is hard. It can be discouraging, devastating, and demotivating.…

Most new business owners learn by trial-and-error. But there are a few areas where you can't afford to make mistakes, even early on.  Maintaining an active network, branding, and managing your online reputation are just some essential business practices.  Network all the time. Networking is the process of building a group of individuals or businesses that you can turn to when you need help or wish to invest in products or services. Your network should consist of people within your own industry and others with whom you…