Most people hear the word marketing and they think it’s some kind of magical fairy dust that can be thrown on any project to immediately double its profitability. If this is true, why are no small businesses investing in digital marketing? It comes down to affordability. It’s pretty obvious that digital marketing is not a magic bullet for all products and services. The perception most people have though is that the barrier of entry to marketing is too expensive for them. “Marketing is something for businesses like…