The majority of people creating facebook ads don’t know what they’re doing. The problem is two-fold. Primarily, there is a bit of a technical learning curve to the ads manager. Second, they don’t understand the sales funnel and how it relates to digital marketing.  What is a funnel? A funnel is a way of describing the ideal customer's journey from simply seeing your brand, to deciding to make a purchase. Much like the funnels we have come to know and love for pouring liquids, it starts wide at the…