Patient-value math, campaigns that respect Google’s healthcare policies, and call tracking that catches what the front desk misses. Flat-fee PPC for dental practices.
| The symptom | The root cause |
|---|---|
| PPC looks too expensive | A $4,000 patient judged by a $300 first visit |
| An agency pitching remarketing | A policy violation waiting to be approved |
| Lead counts fine, chairs empty | New-patient calls ringing out at lunch |
A new patient’s first cleaning might bill $200 to $300, and if that is the number in the spreadsheet, dental PPC looks marginal. But an average retained patient is worth several thousand dollars over five years, before a single implant, aligner, or crown. Campaigns should be budgeted on that lifetime number and then split by intent: high-value treatment searches like implants and clear aligners justify aggressive bids and their own landing pages, while “dentist near me” fills the recall book that compounds quietly.
We also split insurance from cash-pay. Someone searching “dentist that takes [plan]” and someone searching “cost of veneers” are different patients with different economics, and they should never land on the same page.
Budget against this number, not the first cleaning, and dental PPC stops looking expensive.
Google’s healthcare policy bars remarketing tied to health conditions and personalized ads that imply knowledge of someone’s health. An agency promising you retargeting lists of prospective patients is either careless or about to get your account suspended. We build inside the rules: tracking is configured so no patient information ever reaches the ad platform, and your compliance contact sees the setup before launch. We learned these policies in stricter corners of healthcare marketing than dentistry will ever be.
Every call tied to its keyword and hour, flagged answered or missed. A dead tracking number once ate 95 calls at another client before we caught it in a weekly check. Someone has to be watching.
If ads generate 60 calls a month and 30 percent ring out at lunch, you are paying full price for two-thirds of the result. We schedule ads to staffed hours or help you fix coverage before we raise budget.
New-patient value depends on recall. We report new patients from ads, and flag when call handling, not the campaign, is the reason the number dips.
Every form and call tracked to booked consults, campaigns tuned to consult show rate rather than raw leads, and copy that clears Google’s health review process without gutting the offer.
Advertising in a corner of healthcare far more restricted than dentistry taught us how policy review actually behaves, what trips it, and how to write ads that pass without lawyering every sentence.
or call (864) 436-8680
or call (864) 436-8680
Multi-location and high-spend accounts run up to $1,300 a month, quoted flat before you sign anything. Full plan details are on our Google Ads management page.
Tell us about your practice and we will send back an honest read on your market, including the patient-value math, within 24 hours.
Prefer to talk first? Book a free consultation or call (864) 436-8680
Flat fees. No contracts. Compliant by design.
