When one job is worth $8,000, cost per click is the wrong argument. We run PPC for contractors on job-value math, tracked from lead to estimate to signed contract.
$15 clicks scare you off markets your competitors quietly own
Leads counted, estimates and closes invisible
An agency fee that grows every time you raise the budget
Contractor clicks are expensive, $15 or more in many markets, and that scares owners into cheap channels full of shared leads. Run the real math instead. A hundred clicks at $15 is $1,500. At a 10 percent conversion rate that is ten inquiries. Say you estimate six and sign two at your average job value. If that average is $8,000, you spent $1,500 plus a management fee to book $16,000. The question was never the click price. It was whether anyone is tracking the chain from click to signed contract.
That is why we obsess over the funnel below instead of cost per lead. A cheap lead that never turns into an estimate is the most expensive thing you can buy.
Cost basis is ad spend; add the flat management fee to see the all-in number. If cost per signed job beats your margin, the market is yours to take.
How many inquiries turn into a real estimate appointment. If this is low, the problem is speed to call-back or lead quality, and each has a different fix.
Your close rate tells us what a lead is actually worth. A moving company we manage closes 27.6 percent of quote requests, so we can bid to the booked job, not the raw inquiry.
The only number that decides budget. That same client books jobs at $285 each, all-in. When you know this figure, raising the budget stops feeling like gambling.
People searching a competitor’s name are actively hiring. Those clicks convert for $7 to $20 in accounts we run, a fraction of generic terms. Most agencies never build the campaign.
Service-area businesses bleed budget into towns they will never drive to. We once cut a client’s lead cost from $219 to $9.49 in a month, and 33 out-of-area negative locations did much of the lifting. The location report gets read every week, not at renewal time.
Two reasons, usually. First, percent-of-spend pricing: an agency paid 15 percent of budget earns more when you spend more, whether or not you sign more jobs. Every incentive points toward “raise the budget.” We charge flat, so the only way we keep an account is for the math above to keep working.
Second, nobody budgets like a contractor. Your pipeline has seasons and backlog. When you are booked six weeks out, we throttle spend rather than buy leads you will lose to slow callbacks. When winter thins the backlog, we push. An agency that never asks about your backlog is not managing your ads, it is managing its invoice. The same flat-fee approach runs across our whole Google Ads management service, and if your budget is under $2,000 a month, start with the small business playbook.
or call (864) 436-8680
or call (864) 436-8680
Multi-location and high-spend accounts run up to $1,300 a month, quoted flat before you sign anything. Full plan details are on our Google Ads management page.
Tell us your average job value and close rate if you know it, and we will run the math with you within 24 hours.
Prefer to talk first? Book a free consultation or call (864) 436-8680
Flat fees. No contracts. You own the account.
