Emergency calls and scheduled work are two different businesses, so we run them as two different campaigns. Call-first bidding, tracked to the booked job, managed for a flat fee.
An emergency click billed at your weekday bid
A missed call while the crew is under a house
A water heater shopper treated like a burst pipe
Plumbing leads are phone calls. We bid toward calls, track every one back to its keyword, and count a conversion only when a real conversation happens, not when someone hangs up at the greeting. After-hours matters just as much: if you run emergency ads at night, someone has to pick up. An answering service that can book a morning slot costs less than the clicks you burn ringing into voicemail. If nobody can answer after 9pm, we turn the ads off at 9pm, and your budget stops leaking while you sleep.
Demand also swings with the weather. A freeze warning or a drought that shifts slabs can double search volume for a week. We watch for those spikes and raise caps while your competitors’ daily budgets run out by noon.
This is revenue you are losing before spending a dollar on ads. Fix the answering first and every ad dollar works harder.
LSA charges per lead and sits above everything, but you cannot control the keyword, and disputed junk leads take effort to claw back. Search ads cost per click and give you full control of who sees what, when, and where they land. For most plumbers LSA is the floor and Search is the growth lever. We manage the Search side and tell you honestly when an LSA dollar would work harder than a Search dollar.
A leak detection company in Tampa Bay competes where clicks cost $30. That forces discipline plumbing markets only sometimes demand. One lesson that transfers: a cheap price hook like an $89 special fills the calendar with price shoppers and starves the high-value jobs. We also pair ads with city pages that rank on their own, then drop bids where the organic page already owns the result.
Call-only campaigns and a service area drawn around a lake, where a 20-mile radius is a 90-minute drive. Service-area businesses need drive-time thinking, not circles on a map. Same playbook plumbers need, different truck.
or call (864) 436-8680
or call (864) 436-8680
Multi-location and high-spend accounts run up to $1,300 a month, quoted flat before you sign anything. Full plan details are on our Google Ads management page.
Tell us your service area and average job values and we will send back an honest read on your market within 24 hours.
Prefer to talk first? Book a free consultation or call (864) 436-8680
Flat fees. No contracts. You own the account.
