PressGo Digital Brand Style Guide

Source of truth for graphic creation, landing pages, ads, and AI-generated content.

Last updated 2026-04-27 · v2 · reconciled with /google-ads/ live design

Logo

Primary mark, used on white or cream in 95% of cases. Reserve dark version for inverted backgrounds.

On White

On Cream

On Dark (Inverted) need real white version

Colors

Cream + black + white. Black is the action color and the headline color. Cream is the warm section background. Blue exists only as an inline-link color — never as a CTA, never as a brand accent.

Black

Primary · CTAs / Headlines

#2C2421

Cream

Section background

#FAF8F5

White

Page bg / cards

#FFFFFF

Body Strong

Lead paragraphs

#363636

Body

Default paragraph

#7A6E66

Body Muted

Small print / captions

#A89F96

Link Blue

Inline links only

#255E93

Dropped from v1: PressGo Blue (#2982B9) was a fossil from the Elementor kit — it isn’t actually used anywhere in the live design. Removed.
Under review: A warm gold (#C9A96E) currently appears on phone numbers and a few small accents. Joe doesn’t love it. Either drop it or replace with a deliberate accent — TBD.

Typography

Two fonts. Nunito Sans for H1 (display headline). DM Sans for everything else — H2 down, body, buttons, forms. Headings are heavy (800), body is light (300).

H1 DisplayNunito Sans 800 / 48px / 1.1

Marketing that pays for itself.

H2DM Sans 800 / 40px / 1.1

Marketing that pays for itself.

H3DM Sans 800 / 32px / 1.1

Marketing that pays for itself.

H4DM Sans 800 / 24px / 1.2

Marketing that pays for itself.

Eyebrow / H5/H6DM Sans 600 / 13px / uppercase / 0.1em tracking / #2C2421

What clients say

Body — StrongDM Sans 300 / 18px / #363636

Your competitors are showing up first on Google. We get you back in the conversation — with real campaigns, real reporting, and pages that convert.

Body — DefaultDM Sans 300 / 18px / 1.55 / #7A6E66

Tell us about your business and we’ll reach out within one business day with a free plan. No contracts. Transparent pricing. Nothing weird.

Small / CaptionDM Sans 300 / 14px / #A89F96

39 five-star Google reviews. No contracts. Free hosting included with every plan.

Link (inline)#255E93 → #2C2421 on hover

Read the case study

Buttons

Pill-shaped (50px radius), DM Sans 600. Black is the only CTA color — no blue, no gradient, no shadow. Secondary and text variants for nav and utility contexts.

Default size

Get a Free Quote Learn More Submitting… BEST VALUE

Sizes

Small Default Large (Hero)

Specs

font-family: DM Sans; font-weight: 600; font-size: 16px; padding: 15px 30px; border-radius: 50px;
background: #2C2421 → #000000 on hover; color: #FFFFFF;

Form Elements

Match Elementor Pro defaults. Focus state uses warm-black glow (no blue). Labels above fields, never floating.

Component Patterns

Common building blocks. Reuse — don’t redesign per page.

Card

Service

Google Ads Management

We build, launch, and optimize search campaigns for small business lead gen.

Service

Landing Pages

Conversion-focused pages built in Elementor or PressGo Builder.

Service

Local SEO

Google Business Profile, citations, on-page — for businesses with a service area.

Cream Section

What we do

Google Ads, Local SEO & Google Business Profile management for local businesses.

Cream sections are the default container for the homepage and service pages. Use them to break up white sections and give the page rhythm.

Dark CTA Band

Getting clicks but not calls?

Free 30-min audit. We’ll show you exactly what’s broken on your landing page.

Book a Free Audit

Spacing

Use multiples of 8px. Sections breathe — never crowd.

8px

16px

24px

40px

64px

Section

96px

Voice & Tone

How copy should sound. Same on landing pages, ads, emails, social.

Plain. Never use a fancy word when a simple one works.
Confident, not boastful. Numbers over adjectives. “3.2x ROAS” beats “amazing results.”
Short. Sentences under 20 words. Paragraphs under 3 sentences.
Specific. “$1,000 ad budget” not “limited budget.” “Moving company” not “small business.”
No jargon. No “synergy,” “leverage,” “best-in-class,” “cutting-edge.”
Talk to one person. “You” — not “businesses” or “our clients.”

LLM Prompt Block

Copy and paste this entire block into ChatGPT / Claude / Midjourney / etc. when generating any visual or copy for PressGo Digital. Keep this in sync if anything above changes.

PRESSGO DIGITAL — BRAND STYLE GUIDE (use as system prompt / context)

BRAND
Name: PressGo Digital
Tagline: your growth is our business
What we do: Google Ads management, landing page design, local SEO, and websites for small businesses. Greenville, SC. Nationwide clients. No contracts, transparent pricing.
Audience: Small-business owners spending $500–$2,500/month on ads who want lead-gen results, not vanity metrics.

PALETTE (cream + black + white — no blue except inline links)
Black (Primary, CTAs, Headlines): #2C2421
Cream (section background): #FAF8F5
White (page bg, cards): #FFFFFF
Body Strong (lead paragraphs): #363636
Body Default: #7A6E66
Body Muted (small print): #A89F96
Link Blue (inline links only — never CTA): #255E93

DO NOT USE
– #2982B9 (PressGo Blue) — fossil from Elementor kit, not in live design
– #C9A96E (gold) — currently survives on phone numbers, under review for removal
– Bright blue, teal, gradients, drop shadows, rainbow accents — none of it

TYPOGRAPHY
H1 Display: Nunito Sans 800, 48px (live site uses 26px in some places — scale up for marketing)
H2: DM Sans 800, 40px, color #2C2421, line-height 1.1
H3: DM Sans 800, 32px
H4: DM Sans 800, 24px
Eyebrow / H5 / H6: DM Sans 600, 13px, UPPERCASE, letter-spacing 0.1em, color #2C2421
Body Strong: DM Sans 300, 18px, color #363636
Body Default: DM Sans 300, 18px, color #7A6E66, line-height 1.55
Small / Caption: DM Sans 300, 14px, color #A89F96
Buttons: DM Sans 600, 16px (Nunito is NOT used for buttons despite Elementor kit saying so)
Links: #255E93, hover #2C2421, underlined

BUTTONS
Shape: pill (border-radius: 50px)
Padding: 15px 30px
Primary: bg #2C2421 (BLACK), color #fff, hover bg #000
Secondary: white bg, #2C2421 text, 2px #2C2421 border
Sizes: small (10/22, 14px), default (15/30, 16px), large (20/40, 18px)
Pill badge (“BEST VALUE” etc.): bg #2C2421, color #fff, 5/14 padding, 11px DM Sans 500, uppercase

FORM ELEMENTS
Inputs: 1px #d8d3cd border, 8px radius, 14/16 padding, 16px DM Sans, color #2C2421
Focus: border #2C2421 + 3px rgba(44,36,33,0.12) glow (NOT blue)
Labels: above fields (never floating), 13px 600 weight, color #2C2421

LAYOUT
Container max-width: 1200px
Spacing scale (multiples of 8): 8 / 16 / 24 / 40 / 64 / 96px
Section padding: ~96px top + bottom on desktop, 48–64 on mobile
Mobile breakpoint: 768px · Tablet: 1024px
Cards: white bg, 1px #ececec border, 12px radius, 24px padding
Section bg: alternate white and cream (#FAF8F5)

VOICE
Plain. Confident, not boastful. Short sentences (<20 words). Specific numbers over adjectives. No jargon ("synergy," "leverage," "cutting-edge" are banned). Talk to one person ("you").

WHEN GENERATING IMAGES / GRAPHICS
- Use only colors above. Default to cream or white background; black accents and CTAs.
- Real photography > stock photography. Real client work > illustrations.
– Annotated screenshots are preferred for explainer diagrams (avoid abstract icon mosaics).
– For wireframe / diagram visuals: thin strokes, high contrast, label everything. Strokes/borders should be #2C2421 or warm grays — never blue.
– Never use emoji as primary iconography. If icons are needed, use simple line icons (FontAwesome, Lucide, or custom strokes) in #2C2421.
– No drop shadows, no gradients, no glows. Flat, warm-bold, cream-and-black.

WHEN GENERATING COPY
– One promise per headline.
– Lead with the result, not the feature.
– End every section with a CTA verb (“Get,” “Book,” “See,” “Start”).
– Never write more than two paragraphs in a row without a heading or list break.

Brand Style Guide

PressGo Digital Brand Style Guide

Logo

Colors

Typography

Buttons

Default size

Sizes

Specs

Form Elements

Component Patterns

Card

Google Ads Management

Landing Pages

Local SEO

Cream Section

Google Ads, Local SEO & Google Business Profile management for local businesses.

Dark CTA Band

Getting clicks but not calls?

Spacing

Voice & Tone

LLM Prompt Block

Services

Company

Get In Touch