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7 Chiropractic Website Changes you can make TODAY to start Getting Leads.

There are endless things you can do to improve your website. With limited time and money, where should you focus? These 7 things are all very important. I don’t think any modern site should lack these things. 

Here are 7 practical things you can do today to make a difference.

Step 1: Website loading speed

  • Invest in a good website hosting service that is scalable and can handle increased traffic
  • Use a caching plugin like WP Rocket to improve website loading times
  • Consider using a Content Delivery Network (CDN) to load images and other media more quickly
  • Utilize security services like CloudFare to enhance website security and improve loading speeds

Step 2: Lead Capture

  • Make sure your website has a clear and prominent sign-up form
  • Utilize a HIPAA compliant CRM like ActiveCampaign (Entreprise) or Paubox to capture leads
  • Consider offering incentives like a free consultation or e-book to encourage leads to sign up

Step 3: Showcase your Expertise

  • Make sure your qualifications and background are prominently displayed on the homepage
  • Highlight testimonials from satisfied patients
  • Use clear and concise language to explain what sets your chiropractic practice apart from others

Step 4: Real Photography

  • Showcase your team in action with professional photography
  • Use lifestyle photography to give patients a glimpse into what they can expect when visiting your practice
  • Consider investing in a professional photographer to capture high-quality images

Step 5: Use Video

  • Use patient testimonial videos to showcase your practice’s successes
  • Consider investing in a larger testimonial video to give patients a comprehensive view of what your practice can offer
  • Utilize video to reach patients who may not be interested in reading text-based content.

Step 6: User Experience

  • Make sure your website is easy to navigate
  • Ensure that all buttons and links are working properly
  • Use clear and concise language to explain services and treatments
  • Make sure your website is mobile-friendly to reach the growing number of patients who search for healthcare services on their smartphones

Step 7: Analytics and Tracking

  • Use analytics tools like Google Analytics to track website traffic and patient behavior
  • Utilize tracking to identify areas for improvement and make data-driven decisions
  • Keep track of your website’s lead conversion rate based on certain campaigns or mediums
 
A website is a crucial tool for any chiropractic practice, but simply having one isn’t enough. By following this website checklist, you can make sure that your website is optimized to capture leads, showcase your expertise, provide a positive user experience, and track its effectiveness. Remember, your website is the first impression that many potential patients will have of your practice, so invest the time and effort to make it the best it can be.
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About Me

I was helped with an illness early on in my career that could only be solved with alternative medicine. I became a believer in the functional medicine approach. Similarly, I've always thought that marketing needed to be approached from a results driven perspective. From the beginning, I've never asked clients to continue spending advertising dollars on things that don't work. We have a 12 month plan that works practices through the 12 core tenets of marketing so that they don't have to do it on their own.

— Joe Holder, Founder, PressGo Digital

PressGo Digital