Client: Practical Preppers
Goal: Increase online engagement and sales
PHA
SE 1
Website Redesign
A basic website redesign was essential for Practical Prepper’s online presence strategy. Without a user-friendly website, any directed traffic to the website would be useless.
Original Site
- not mobile-friendly
- slow loading
- difficult to edit
- unorganized
- difficult to navigate
New Site
- mobile-friendly
- fast-loading
- easy to edit (no coding required)
- organized site map
- user-friendly
- search engine optimized
PHA
SE 2
Ad Campaign
Practical Preppers came to me with the goal to generate more online sales with a specific high profit-margin product
Strategy: Lead Generating Facebook Ad
MORE THAN MONEY
Data Collection
Running a Facebook Campaign is not as simple as throwing money at an ad. Serious data collection and analytics is required in preparation for a successful campaign.
Landing Page
A thoughtful landing page is required in order to meet your business’ goals for the campaign. Landing pages are strategically designed to engage customers and generate serious leads. The image above is a portion of Practical Preppers’ landing page, designed by InnerWorks
Lead Management
The leads generated from a successful campaign are meaningless if not managed correctly. A strategy for prompt responses and data collection is needed for smooth results.
PHA
SE 3
Tangible Results
The folks at Practical Preppers are excited about the daily inquiries they are receiving as a direct result of our ad campaign
5-10 inquiries every day for a high profit-margin product